Engaging content….it's not all about 'me me me!'

We've run some great social media workshops this past month with all sorts of businesses - from start ups to the well established, our clients come in all shapes and sizes but the one common question when talking about their social media channels is, 'what do we say?'







Great posts create opportunity for discussion, sharing, engagement and networking. The ‘better’ the post the more chance they have of being liked, shared or commented on/replied to.

 

To help our clients we've developed our own top tips on engaging content for social media….here's a taster to get you started - just get in touch by emailing claire@onetothree.co.uk if you'd like to find out more.

Use links to drive people to your website.

Enter a link into Facebook and it will automatically come up with a large ‘click’ area. The image here is

important. Choose wisely

Use engaging copy, images and videos

·    Photos and videos get attention. 

·   Try to keep posts between 100 and 250 characters.

Create a two-way conversation

·      Ask your fans to share their thoughts and feedback

·      Always respond

·      If you’ve had some feedback or a request act on it and share on SM. This will help to build customer

    loyalty

Share discounts and promos

·      Keep your customers interested

·      Keep reminding them about what you can offer

·      Does the promotion have an end date? Share this to create a ‘buzz’ a feeling of ‘I must do this now!’

Competitions – exclusive to Facebook / Twitter

    ·       Reward your connections every so often

    ·        It could be when you reach a certain number of likes, on an   anniversary, around a seasonal ‘hook

     

Think ‘seasonal’

·      Tap into holidays, celebrations, Father’s Day etc

 

Plan your content

·      ·    What are your objectives?

·      ·    Work out a ‘calendar’ of what you want to say and how you are going to say it

·     ·    Use Hootsuite (or FB’s in built scheduler) to plan ahead

Review your page using Insights

·      ·     See what’s working and what’s not

·      ·     Which posts are getting most ‘reach’ and engagement?

·      ·     What time of day is working